YouTube is renewing its crackdown in opposition to third-party apps that block in-video advertisements on the platform. In an announcement on Monday, the corporate confirmed that it’ll start taking “acceptable motion” in opposition to apps that allow viewers watch movies with out advertisements by violating its API companies’ phrases of service. The video streaming large additionally urged viewers to shift to its YouTube Premium subscription plan to get an ad-free expertise on the platform. The transfer comes after the corporate introduced a world crackdown in opposition to these apps in November final yr.

In a community post, YouTube said, “We’re strengthening our enforcement on third-party apps that violate YouTube’s Phrases of Service, particularly ad-blocking apps. Viewers who’re utilizing these third-party apps could expertise buffering points or see the error “The next content material is just not obtainable on this app” when making an attempt to look at a video.”

The corporate highlighted that blocking advertisements on the platform by way of unfair means prevents the creator from being rewarded for viewership, as they can’t earn cash until an advert performs for the viewer. This leads to lowered monetisation of movies regardless of excessive view rely. It additional added that Adverts on YouTube let billions of customers throughout the globe use the streaming platform with out paying for it.

Suggesting an alternate, the streaming large additionally urged customers who search an ad-free expertise on the platform to subscribe to YouTube Premium, the corporate’s paid plan that additionally provides different options comparable to background playback, offline movies, in addition to ad-free entry to YouTube Music.

Stating that these third-party apps additionally break the corporate’s phrases of service for API companies, the put up added, “We solely permit third-party apps to make use of our API once they observe our API Providers Phrases of Service, and once we discover an app that violates these phrases, we are going to take acceptable motion to guard our platform, creators, and viewers.”

At the moment, YouTube Premium plans in India begin at Rs. 79 a month — this selection is proscribed to college students. For many customers, the bottom plan is priced at Rs. 129 a month. Nonetheless, this requires the consumer to subscribe to a 12-month pay as you go plan and make a cost of Rs. 1,290. Consequently, probably the most inexpensive paid plan for a month will price customers Rs. 139.